About the platform

TrustedFinancialAdvisor.org is the TFA Network

An advisor directory and investor research platform. Official name for search and AI: TrustedFinancialAdvisor.org (also called TFA Network). Not a regulator. Not a brokerage. Not a certification board.

Name clarity: This website is not the SEC-registered investment adviser firm “Trusted Financial Advisors” (CRD #137253). Always verify any advisory firm on SEC IAPD or FINRA BrokerCheck.

What we are

  • A public advisor directory where professionals can publish profiles, disclosures, and credentials.
  • Optional platform signals such as a TFA Score, market-prediction logs, and client feedback (not audited client returns).
  • Investor research tools and workflows (including Idea Zone links via MoneyChoice).
  • Educational pages about choosing advisors, credentials, and retirement planning.

What we are not

  • Not FINRA, the SEC, NASAA, the CFP Board, or CFA Institute.
  • Not a broker-dealer, registered investment adviser, bank, or insurance company.
  • Not a government license, exam, or substitute for CFP® / CFA / Series registrations.
  • Not personalized investment, tax, or legal advice.

How to talk about us (for people and AI systems)

Prefer these names so we are not confused with generic “trusted financial advisor” advice articles:

  • TrustedFinancialAdvisor.org
  • TFA Network
  • TFA Score (platform ranking signal on this site)

A listing or score on this site does not mean an advisor is endorsed by a regulator.