Privacy Policy

Last updated: April 21, 2026

This Privacy Policy explains how data is collected and used on TrustedFinancialAdvisor.org and related services. It is provided for transparency and does not create legal advice for any user.

1) Who controls your data

For services offered through TrustedFinancialAdvisor.org (the "Site"), the data controller is the operator of this Site unless a specific product screen states otherwise.

Some linked tools or products may be operated by affiliated brands (including MoneyChoice-branded products). If you use a linked external service, that service may have its own privacy notice and controller role. Where data is shared across services, we do so only as described in this policy, applicable notices, and our contractual/operational requirements.

2) Data we collect

Data you provide directly

Account details (name, email address, password hash or OAuth identifier).
Profile data you choose to publish (bio, credentials, service areas, optional professional details).
Communications (support requests, feedback, messages submitted through forms).
User content you submit to tools (watchlists, notes, preferences, optional forecast entries).

Data collected automatically

Device/browser metadata (IP address, user agent, language, approximate geolocation from IP).
Log and usage data (pages viewed, clicks, referrers, timestamps, session diagnostics).
Cookie and similar identifier data (see Section 8).

Data from third parties

Authentication providers when you sign in with OAuth (for example Google).
Publicly available professional data or regulatory references that users choose to link.
Analytics, fraud-prevention, and hosting vendors acting under contract.

3) Why we process personal data

To provide and maintain the Site, accounts, and user-requested features.
To secure systems, prevent abuse, investigate incidents, and protect users.
To respond to support requests and operational notices.
To measure product performance and improve usability.
To send marketing communications where permitted by law and your preferences.
To comply with legal obligations and enforce terms, policies, and rights.

4) Legal bases (GDPR/UK GDPR)

Where GDPR or UK GDPR applies, we rely on one or more of:

Contract: processing needed to provide requested services.
Legitimate interests: security, fraud prevention, product analytics, service operations.
Consent: optional marketing or non-essential cookies (where required).
Legal obligation: compliance with applicable law and lawful requests.

5) How we disclose data

We may disclose data to:

Service providers (hosting, analytics, email delivery, support tooling, security vendors).
Affiliated entities operating linked products, where needed for service operation and permitted by law.
Authorities, courts, or counterparties when required by law or to protect rights and safety.
Successors in a merger, acquisition, restructuring, or asset sale (subject to confidentiality and notice obligations).

We do not sell personal information for money in the ordinary course of business. If legal definitions classify specific ad-tech sharing as a "sale" or "sharing," you may exercise opt-out rights where available.

6) Data retention

We keep personal data only as long as reasonably necessary for the purposes above, including legal and security requirements.

Account/profile data: retained while your account is active; removed or anonymized after closure unless legal retention is required.
Support records: typically retained up to 24 months.
Security and access logs: typically retained 30-180 days, longer if needed for investigations.
Analytics records: retained according to configured analytics windows (commonly 14-26 months).
Backups: may persist for limited cycles before secure overwrite.

7) Your rights and choices

General rights

Depending on your location, you may have rights to access, correct, delete, restrict, object, or port your personal data.

GDPR / UK GDPR rights

Right of access, correction, deletion, restriction, objection, and data portability.
Right to withdraw consent at any time where consent is the legal basis.
Right to lodge a complaint with your local supervisory authority.

California (CCPA/CPRA) rights

Right to know categories/sources/purposes of personal information collected.
Right to request deletion and correction.
Right to opt out of "sale" or "sharing" as defined by California law, where applicable.
Right to non-discrimination for exercising privacy rights.
Right to limit use/disclosure of sensitive personal information, where applicable.

To make a request, email support@moneychoice.us with subject Privacy Request. We may request identity verification before fulfilling certain requests.

8) Cookies and similar technologies

We use cookies, pixels, local storage, and similar technologies for:

Essential operations: login/session management, security, and functionality.
Analytics: aggregated measurement of usage and performance.
Preferences: remembering settings and UI choices.
Marketing: campaign measurement and audience insights where permitted.

You can manage non-essential cookies through browser settings and any cookie controls we provide. Disabling certain cookies may affect functionality.

9) International transfers

Data may be processed in countries other than your own. Where required, we use appropriate safeguards (for example contractual clauses and vendor commitments) for international data transfers.

10) Security

We use administrative, technical, and organizational safeguards appropriate to risk, including encrypted transport (HTTPS/TLS), access controls, and monitoring. No system is 100% secure, and we cannot guarantee absolute security.

11) Children's privacy

The Site is not intended for children under 13 (or higher age where required by local law), and we do not knowingly collect personal data from children in violation of applicable law.

12) Third-party links and services

Our Site may link to third-party websites or tools. Their privacy practices are governed by their own policies, not this one.

13) Policy changes

We may update this policy from time to time. Material changes will be posted on this page, and where appropriate we will provide additional notice.

14) Contact

Privacy requests and questions: support@moneychoice.us